Priorities Ahead

Maine Audubon's finalized a strategic plan in 2002 that identifies six priority areas to guide the organization's work for the next five years.

Wildlife Conservation
Concentrate Maine Audubon's science-based wildlife conservation projects on the native species and habitats in Maine that are most at risk of harm. Increase public awareness of Maine's diverse wildlife and public involvement in habitat conservation.

Education
Broaden Audubon's geographic and demographic reach in Maine by increasing the diverse and engaging environmental education programs Maine Audubon offers and by making the best use of communications technology and Maine Audubon's chapter network and partnerships with schools and organizations.

Environmental Centers and Sanctuaries
Manage Maine Audubon sanctuaries and centers according to quality environmental standards and clearly defined criteria for adding and divesting property. Collaborate with chapters and others to expand the presence of Audubon properties in Maine and to increase opportunities to promote wildlife conservation statewide and help people learn about and enjoy the natural environment.

Visibility
Increase Audubon's visibility throughout Maine via comprehensive marketing and communications strategies and appealing print and electronic material that present to broad constituencies Maine Audubon's conservation and education priorities and achievements, as well as its membership benefits.

Financial Sustainability
Expand and diversify financial support through an array of fundraising strategies, improved program profitability and additional earned income, while maintaining responsible spending and prudent financial management and reporting practices.

Infrastructure
Grow Maine Audubon's organizational resources and improve its operational efficiency by updating office technology, expanding its headquarters building, enhancing management and board processes to support volunteers and staff and strengthening the alignment of local chapters and the state and national office.